February 1st, 2010 Evening Seminar 8:00-9:30PM
How to Conduct Market Research for Business Plans, Launching New Ventures
Fordham Marketing Professor Hooman Estelami discusses researching the suitability of your business plan in the market, and critical guidelines for getting your business off the ground.
This Seminar will be held at Fordham University,113 West 60th Street, Lowenstein Building, 12th Floor Lounge
About the Moderator
Hooman Estelami, Marketing Professor, Fordham University
Hooman Estelami is an associate professor of marketing at Fordham University in New York. He received his Ph.D. in marketing from Columbia University, and has served as a consultant to several leading financial services companies. Dr. Estelami has published dozens of articles, research reports, and book chapters on topics relating to financial services marketing, pricing, customer service management, and buyer behavior. He is also the author of the textbook: Marketing Financial Services. He has received several national awards for his research and teaching, and his work has been published in journals such as Journal of Financial Services Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Service Research, and Journal of Services Marketing. An extended biography can be found here
