March 4th, 2010 Evening Seminar 6:30-9:00PM
Search Engine Optimization for
New Websites
Join Ultra Light Startups at Sun Microsystems for an informative discussion of SEO techniques to drive traffic to your website and flourish in your industry.
This Seminar will be held at Sun Microsystems 101 Park Avenue, 4th floor, New York, NY 10017
ABOUT THE SEMINAR
SEO Basics
- Terms: SEO/SEM/PPC; keywords, pagerank; on-page vs. off-page; black hat vs. white hat; crawling, indexing & ranking
- Strategy: Defining objectives, ROI tracking/analytics, keyword and competitive research, research tools
- On-Site Tactics: Sitemaps, robots.txt files, page title/H1/H2/meta/URL, image alt tags, manual submission to search engines, internal linking
- Off-Site Tactics: Link building, social media, PR, backlinks via badges, widgets (html, iframes, javascript)
- Myths and Facts: Duplicate content, link sharing networks, indexing Javascript, AJAX and interactive content, speed as a ranking factor, keyword meta tags, the "Google sandbox"
SEO for New Websites
- Why is SEO for new websites different than for established websites?
- Thinking more like a consumer, and less like a marketer
- Strategies when using off-the-shelf platforms (e.g. Wordpress, Drupal, etc)
- Strategies when building a site from scratch (e.g. php, Rails, .NET, etc)
- Top SEO must-do tips for new sites (see here, here, here, and here)
- Site launch - press releases, blog backlinks, social bookmarking
Advanced Topics in SEO
- Social Media and Real-time Search: How do social media and real-time content play into your SEO strategy?
- Content Types: Video, audio, images, products, locations, etc
- Innovations in Search Engines: Real-time/Twitter search, Bing, Google squared, Google social search, semantic search, mobile search, voice search
Moderated By
- Graham Lawlor, Founder of Ultra Light Startups and CEO of BrightMap
Panelists
- Seth Dotterer, Senior Director, Marketing at Conductor, Inc
- Christopher Hart, Director, Eastern Region Operations Bruce Clay Inc.
- Dennis Yu, Founder and CEO of BlitzLocal